PLS looking to gallop into Saudi market

  • PLS looking to gallop into Saudi market
  • PLS looking to gallop into Saudi market

In a short span of time Phoenix Ladies Syndicate (PLS) has gone from strength to strength and now the all female ownership group has broken new ground and made it clear it is targeting the Kingdom of Saudi Arabia (KSA). The plan to announce the first ever syndicate for the kingdom was made on International Women’s Day on 8 March by Phoenix Thoroughbreds. Phoenix Ladies Syndicate has enjoyed enormous success in Dubai since getting its act on the road at the start of the racing season last November with horses such as Walking Thunder and Superior. Growth has been phenomenal with parties across the globe showing an interest in biting into the pie.

And now PLS is keen on extending its expertise and experience in the region and is looking to take its game to KSA. It plans to have its act on the road before the start of the next Saudi season. Phoenix Thoroughbreds CEO, Amer Abdulaziz met with leading racing officials in KSA, including Prince Faisal bin Khalid Al Saud, during this year’s The Custodian of the Two Holy Mosques Cup and feels things are looking bright. “I am very grateful to the Prince, Equestrian Club and leading owner Khalid Mishref for their invitation and hospitality to attend such an event,” Abdulaziz said. “It was an honour to witness such a great race up close and have a look around the fantastic facilities at Riyadh Racecourse.

Saudi Arabia is a country with huge ambitions for the sport, and we want to be part of that, in addition to opening new opportunities for ownership. “I had some very productive discussions, and without the support and encouragement we received we wouldn’t be able to proceed down this path. I want to thank everyone involved in those meetings, and I look forward to having regular runners there with Phoenix Ladies.” Principal of PLS, Pamela Cordina added: “This is a fascinating venture we are about to embark upon. “You can see from the attendances at Riyadh that racing is becoming a prevalent spectator sport among the women in Saudi Arabia.

“Many of these women may not have had the opportunity or even thought about how to get into ownership and true to the Phoenix Ladies’ mission statement, we are delighted to be offering them that chance. Hopefully we can continue the success we have enjoyed in Dubai.”

  • HH Sheikh Mohammed bin Rashid

    HH Sheikh Mohammed bin Rashid Al Maktoum

    Website